Five Reasons Why Social Media is important for SEO


What the heck does social media have to in relation to SEO? At MWI, we get this a lot from current and prospective clients. Social media is a fast growing marketing channel that most companies have only just begun making use of in the past few years. However, it’s essential to utilize it when you’re investing resources in SEO. While the benefits of using social media may not be immediately apparent, they’re essential for SEO help. There are many reasons to think about social media as a part of your online strategy There are five main advantages of it to SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. Social engagements occur the time when people share, like, comment or share a tweet about an article. The more the number of social interactions that a piece content has, the more social signals you send to your site. Search engines analyze these signals from social media, and consider it a quality factor when ranking the content. It’s a way of evaluating the content that people consider useful in comparison to what their algorithm determines to be top-quality. If something has a high amount of social shares the content can be indexable.

2.) Link Building

Long gone are the days of asking for websites to add links to your site. Google’s Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating top-quality content that’s relevant. How do you reach websites that will link to your content, when the request is considered “unnatural”? Social media is the solution. Social media lets you post your content and share it with interested audiences who might be willing to link to your content, when it’s worthy of linking to. These people will be able to share your content with other people, increasing your influence.

3.) Content Amplification

It doesn’t matter how good the content you publish, it will not gain traction without amplification. Email marketing is a great way to amplify the content, but it’ll only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they will share it with their own followers if they find it helpful. They will then be able to share it with their followers which will increase the reach of your content. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand recognition and can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals

Brand recognition and brand identity can tell search engines many things about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of your content. This is what Google calls co-citation. These co-citations can be developed through social media , which can help improve Google’s trust and assist with the search engine’s branded searches.

5.) Social Indexing

Since search engines index social media sites, they are now showing up in search results pages. This enables your brand to show up in search results for your branded search queries that are not limited to just your own website. This is even more effective. Individual tweets from Twitter were once indexable and included in the search results. This enabled your content to be more prominent in search. It was only for a short time, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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