Five Reasons Why Social Media is essential for SEO


What do social media have to have to do with SEO? At MWI, we get many of these inquiries from current and prospective clients. Although social media has been a growing channel for marketing in recent years, the majority of companies haven’t yet begun to profit from the potential of it. This is especially important to consider if you’re planning to invest in search engine optimization. Although the benefits of social media may not be immediately apparent, they’re crucial to SEO support. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some period of time. Whenever people tweet, like, comment or share a piece of content that is known as a social engagement. The more social engagements a piece of content receives, the more social signals you send to your site. Social signals are utilized by search engines to rank content. This is a method for search engines to decide the content that people are most interested in and what their algorithm deems high-quality. If a piece of content receives lots of social shares, – Read the Full Post, it can be instantly indexable.

2.) Link Building

It’s long gone from the period when you could just get links from other websites. Google’s Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make high-quality content that is relevant. How do you get in touch with sites who are willing to link to your site if they are not directly approached as an “unnatural” link building practice? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to link to it, when it’s worthy of linking to. They will also promote your content to others increasing your influence.

3.) The amplifying of content

You can make all the top-quality content you like, but it won’t gain significant traction without the aid of amplification. Marketing via email can be an excellent method of amplifying the content you create, but it won’t reach those in your list of marketing contacts. Social media can help you increase the reach of your content. When you share your content, those who follow you will be able to share it with their followers when they are satisfied with the content. The people who share it will recommend your content to their followers, increasing your reach. In return, you gain an abundance of relevant traffic including inbound links, social signals and brand awareness All of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals

The brand’s identity and reputation can inform search engines a lot about the quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Alongside boosting your content social media also aids in to increase awareness of your brand. Google refers to this as co-citation. Building these co-citations using social media can boost Google’s trust and confidence in your website as well as helping by using branded search terms.

5.) Social Indexing

Since search engines are able to index social media profiles, they are now showing as search results. This allows your business to show up in search results that include branded search queries on more than just your company website. But it gets even better than that. Tweets on their own from Twitter could be indexed and included in search results. This enabled your content to rank higher on the search results. This was just temporary for a few months until Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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