Five Reasons Social Media is essential for SEO


What can social media provide in terms of SEO? MWI receives the information frequently from both current and potential clients. Social media is a fast growing channel for marketing that most businesses have only begun taking advantage of in the past few years, however it’s crucial to make use of – especially if you’re investing resources in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are crucial to SEO aid. Here are five reasons why social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some years now. A social engagement happens when people like, comment, share, or tweet about a piece of content. The more the number of social interactions that a piece content gets, the greater social signals you can build for your site. These social signals are used by search engines to rank the content. It’s a way of evaluating what content people find useful in comparison to what their algorithm decides is good quality. If something has a high amount of social engagement it will be immediately indexable.

2) Link Building

There are no more days of going out and soliciting websites to add links to your site. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to build links using the old-fashioned method – create high quality content that is linked-worthy. What is the best way to reach websites which are willing to hyperlink to your site, if you ask them directly, which would be considered “unnatural”? Social media is your solution. Social media can help you expose your content to of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. These users will then be able to share your content with other people increasing your influence.

3.) Content Amplification

It doesn’t matter how high-quality the content you publish, it will not achieve much success in the absence of amplifying it. Marketing via email is an effective method to increase the reach of your the content you create, but it won’t get to those on your marketing list. The possibility of reaching new audiences is through social media. When you share your content, the people who follow you will also spread it to their networks should they find it valuable. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you will gain lots of relevant traffic including inbound links, brand recognition and social signals All of which are utilized by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Alongside boosting your content social media can also help build brand awareness. Google calls this co-citation. Building these co-citations using social media can boost Google’s trust in your website as well as helping with branded search queries.

5.) Social Indexing

Since search engines index social media websites and display them as search results. This allows your company to appear in search results for branded search queries on more than only your website. But it gets even better than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too giving another opportunity to get your content noticed in search. However, it was only temporary the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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